i build products that psychoanalyze people, legally.
I started my first company at 14, raised $2.5M at 16, lost it all, sold internet door-to-door, and now live in SF building again stronger, smarter, less broke.
Iām Kemi and I believe in personalizing the world. Not just our feeds or our ads, but our schools, our workplaces, our relationships, our lives.#
Everyone talks about the simulation like itās code weāre trapped in.
But the real simulation isnāt digital. Itās social.
Itās people giving you directions.
āGo to this school.ā
āTake that job.ā
āThis path is safer.ā
āThis oneās more impressive.ā
Most of it comes from love.
But love without understanding can still send you the wrong way.
Because if someone doesnāt truly understand how youāre wired, how you think, what motivates you, what shuts you down, their advice becomes noise.
Even when itās well-intentioned. Especially when it is.
Thatās how people end up at fifty or sixty wondering why theyāre questioning everything they do.
Iāve lived through this noise.
Iāve seen how institutions try to help people without really understanding them, and how that gap breaks lives.
Thatās why Iām building General Intent (fmr. pangia).
General Intent is human behavior intelligence infrastructure.
Itās a silent data layer that helps software understand people, not just what they do, but why they do it.
Weāre embedding human understanding into the bedrock of the systems people move through from cradle to grave.
When you start your first job at sixteen, your employer should understand what drives you.
When you go to college, your administrators should know how to guide you toward your real potential.
When you enter the workforce, your team should know how to help you thrive.
When you fall in love, even that connection should be grounded in understanding, not algorithms.
at sixty, people should be able to look back
and experience the joy of realizing āomg I did it all rightā. that will be because of us. we will be under the hood, building a happier place to be human.
Thatās the world I want to build.
Thatās General Intent.
Technology shouldnāt just make life faster. It should make it truer.
Thatās how we personalize the world.
Iām also a cyclist, world traveler, and recovering productivity app addict.
reach out if you want to build something
ā kemi
Klevi(at)generalintent(dot)ai